All
sentences should have simple structures and be brief. If a sentence
can be easily written as two sentences, it should be.
ALWAYS
use the spell checker, and do a visual check for the to/too and
from/form typos the spell checker will miss.
Letters
should be no more than 1 to 1 1/2 pages long, and the shorter
the better. This length restriction can be stretched for magazines
or papers that you know agree with your POV, but with our efforts
the latter will be rare.
Paragraphs
are usually only one or two sentences long, with maybe one three
sentence paragraph per full page. Look at any front page news
story, and you'll see exactly what I mean.
The
lead sentence should not be more than 70 words long, should contain
the name of the article or letter you are responding to, and a
position on that article. If you come up with a witty one liner,
you can use it as your lead, as that is where it will have a chance
to catch an editor's eye. Remember that editors are themselves
writers who appreciate a clever use of words. If you do this,
then include the name of the article (or subject) you are responding
to either as a title (re. blah blah) or in the second sentence/paragraph.
A
quote or cite soon after the lead sentence is a good idea. A cited
fact or quote will give your opinion a broader context, and most
journalist/editors would publish your letter for the cite alone
if they are impressed by its pertinence to the subject. Buckley's
always good for a quote, and any scientific studies that are relevant
could be used as well.
If
you are using cites to back yourself up, put them BEFORE your
own opinion. I've seen too many letters go by that have a good
intro, then a few obvious pro-drug opinions, and then a good cite.
You want the editor to see the cite and then the bulk of your
opinions, as they are scanning dozens of letters and are quick
to stop reading anything that strikes them as from the fringe.
Also, don't waste words restating what you've cited. Draw a conclusion
or apply it to the subject of your letter, but don't restate it.
Redundancy of any sort will invite the editor to move on to the
next letter, or worse, edit lines out of your letter.
If
you find yourself writing way too much prose, don't worry. You'll
notice that most journalists sacrifice flow in order to put the
most important point first, second-most second, etc. Editors won't
even notice if you take what you think is your best line/paragraph
and tack it in first, take your second best line and tack it in
next, etc, until you hit 200 words. Use the cut and paste capabilities
of your word processor, and don't worry if you leave a lot of
prose out of this letter. There is always the next one. Also,
if you are using more than one quote, cut and paste them in with
an opinion, paraphrase, or other prose between them. Two or more
separate quotes in a row does not look good. If a quote is really
long, consider cutting out part of it, or quoting half and then
paraphrasing the rest (He also said....).
In
general: the ideal letter is three to six short paragraphs long,
with a short, witty lead sentence (that is usually a stand alone
paragraph), a good quote up high in the prose, and some clear,
pointed opinions to finish. Be concise, and use tight, no nonsense
prose without colloquialisms. If you quote or closely paraphrase
the points you are responding to in your letter, it makes your
points look a little clearer. Flip to the editorial page of whatever
newspaper you are responding to, and use the letters that paper's
editor[s] choose to publish as a template for your own.
Try
to avoid using phrases coined by War on Drugs propaganda: People
are not "drug abusers," they are "people who choose
to use currently prohibited substances" or "users of
recreational drugs other than caffeine, nicotine, or alcohol"
or "people who party with substances less harmful than alcohol"
or even just "cannabis smokers." I don't want every
writer quoting these, so try to make up your own. Every time you
find yourself calling pot "drugs" and pot smokers "drug
users," realize that you are attaching the baggage of a lot
of WoD propaganda to your prose, and try to write around it creatively.
And
if you are already an experienced writer DO YOUR OWN THING. There
will be enough writers influenced by my posts to cause some suspicious
overlap, so it is actually a good thing to completely ignore everything
I say. I was a journalist before my disability and chronic pain
syndrome, and I've actually had to edit LTE's as part of my job
at one paper I worked at. MAKE THEM BRIEF. It works.